News Headlines
Read the latest news from the industry, sponsor and resource specials, interesting articles, and a little humor. pg. 1


Stats With A Twist
These reports are designed to show the results of filtering traffic from several sources, search engines, tgps, exit traffic, and other sources, to multiple paysite programs. With the information provided you will be able to analyze conversions by sponsors, by sponsor site, and by niche pg. 2

Sponsor Stats
Stats listed by sponsor in the order of highest to lowest $ per click ratio. Find out who the top converting sponsor is. Are you promoting them?
pg. 3


Niche Stats
Overall stats listed by niche in the order of highest to lowest $ per click ratio. Find out which niches give you the best return on your traffic. This weeks results may surprise you. pg. 4


Niche Specific Stats
Sites tested are grouped within their respective niche with the stats listed in the order of highest to lowest $ per click ratio. To see who was tested and how well those tested performed click on the niche and you will be taken to the corresponding page. Amateur, Anal, Anime, Asian, BBW, BDSM, Boobs, Celebs, Cheerleaders, Ebony, Haircolor, Fetish, Feet, Gay, Hardcore, Interracial, Latina, Lesbian, Mature, Men, Oral, Peeing, Pornstars, Pregnant, Shave, Smoking, Stories, Teen, Tranny, & Video


Conversion Ratios
This section is divided up into three conversion ratio ranges: 1:1 through 1:999, 1:1000 through 1:1999, and 1:2000 through 1:5000. each site listed that has a conversion ratio that falls within one of these ranges are listed and ranked according to $ Per Hit value.


$ Per Hit Ratios
Each site that has at least one signup is listed in this section. All sites are listed from highest to lowest $ Per Hit value. This is the amount of monetary return each surfer is worth. pg. 19


Stock Market News
Get all the latest stock market news here 24 hours a day for the U.S. and the U.K. Find out what's happening in the world that can effect market prices. And if all the terminology leaves you scratching your head read the market terms to find out what it all means. pg. 22

Adult Verification Services
Looking for an AVS? Want to be able to compare the requirements and monetary return each one offers? Then look no further. It is laid out in a nice easy to read, easy to compare, time saving format. pg. 23

Content Providers
Looking for specific niche content? Want to compare average pricing of content of several content providers? Content providers share that information here without making you run all over the net. Some of the providers have even provided samples of their work to assist you in finding what you are looking for. pg. 24

Hosting Companies
Compare several companies at a glance. Find out who has the biggest pipe, pricing, special services, and type of customer support available. And if you are lost in the myriad of terminology of hosting check out the glossary for an explanation of terms used by the hosting industry. pg. 25

Graphic Designers
This is the place to find the designer you are looking for. You will find designers who specialize in tour design, flash, banner and site design. pg. 26

Things That Go Hmmmm...
Features interesting articles, tutorials, reviews, humor, and some interesting and obscure history and facts. pg. 27

Classifieds
Looking for work? Looking for someone to fill a vacancy within your company? Check out the classified listings.
pg. 28

Resources
You will find a myriad of the finest webmasters resources at your fingertips. Everything from message boards, newsletters, traffic gener- ators, text writers, and more. pg. 29

Linking Info
Have a resource that you would like listed in The Statistician? Get all the information for getting listed here. pg. 30

Subscription
Subscribe to The Statistician and receive updates and announcements by email. You'll be notified when each new edition is ready for your perusal along with special announcements available only to subscribers. pg. 31

Archives
Check out past issues of The Statistician. Compare how well sponsors have performed over time. Analyze the change in niche trends. Peruse past articles, tutorials, announcements, and inter- esting information of past issues. More

Do the stats without dates cover a whole month?
Issues 1 through 3 covered weekly testing periods. Issues 4 through current are based on continuous testing which began approximately mid October, 2001. Since the testing is on a continous basis we can and will be adding and deleting sites as we go along.

What type of traffic is being tested?"
We send a mixture of Search Engine, Link list, Free host, TGP and 404 traffic, which we believe to be as close to average webmaster traffic as we can get.

How do you select the sponsor to send each hit to?"
The surfer reaches our test site by means of search engines, link lists, TGP's and 404's. Once they have selected the niche category of their choice they are sent to a random sponsor site within that category.

Why is there a difference between Hits Sent and Hits Counted?
The hits out are the actual hits that we send to the sponsors. The hits counted are the hits that the sponsor reports. Depending on just where the sponsor counts those hits creates the variation in the two. Some sponsors count front page. Some don't count them till second, third, or sign up page. The deeper into their tour the surfer must go to be counted as a hit the larger the attrition rate. Another cause for the variation is if the sponsor is hitting the surfer with consoles in which the webmaster does not get credit for. If the surfer clicks off on a console before getting to the page that the sponsor counts the hit then there is no hit counted. Now, in some instances you will see where the hits counted figure is larger than the hits sent figure. This occurs when the sponsor also counts exit consoles in addition to the page hit.

The easiest way to understand statistics is to break it down into small sections of information. With the information presented to you in The Statistician we have divided it into sections and sub-sections in order to make it easier for you to get just the information you are looking for.

The statistical portion of The Statistician is divided into four major sections: sponsor stats - niche stats - conversion ratios - $ Per Hit value. Let's take a look at each one.

Sponsor Stats
Whether we test one site or 20 sites belonging to a sponsor the culmination of all the testing is presented here. This is the overall performance of each sponsor based solely on the sites we have tested. If a sponsor has 50 sites and we tested 10 of them the results are based on those 10 sites we tested, not on the 50 sites as a whole. Let's decipher each column of numbers.

Hits Out - this is the number of surfers, tracked by our own software, that we have sent to a sponsor from our testing site.
Hits Counted - this is the number of surfers that the sponsor has counted as having been sent to them through our affiliate code. This is the figure you see when you check your sponsor stats.
Signups - this is the total number of joins, whether active or free, as reported by the sponsor.
Revenue - this is the actual monetary amount of the total signups after cancellations.
Recurring and Other $$$ - this is any additional monies earned other than the initial signup. This includes recurring revenue if it is a partnership program, dialer income, Web900 income, and bonuses.
$ Per Hit - this is the most important number of them all. This is the monetary value of each surfer you have sent to a sponsor. This is the number that tells you where to get the most money for your traffic. Throughout The Statistician all rankings are based on this figure from highest to lowest. The $ Per Hit value is calculated by taking the total income received from a sponsor and dividing it by the number of Hits Sent. If the results are 0.0600 this means that each one of the surfers sent to a sponsor was worth 6¢. Or if the results were 0.0050 this means each surfer was only worth one half penny. The higher this number the more money your traffic is worth = the more money you will make.
Ratio - this is the conversion ratio that most of us are familiar with. This figure is calculated by dividing the Hits Sent by the number of signups. This number will tell you how well a sponsor is converting. But this number is not indicative of the value of your traffic. Nor does a high conversion ratio mean more money in your pocket.

Niche Stats
This section is divided into two sections. The first section is the overall statistics of each niche. The niches are ranked according to $ Per Hit value from highest to lowest. The second section reports the results of each site tested within each niche. The sites are ranked within each niche category by the $ Per Hit value, also. The Hits Sent figures represent the number of surfers sent to that particular site/niche. The Hits Counted represents the number of surfers sent as reported by the sponsors for that particular site/niche. The Signups are the number of surfers that joined that particular site/niche. The Revenue is the "total" amount of revenue received for signups and other revenue attributed to that particular site/niche. The $ Per Hit column represents the monetary value of each surfer sent to that particular site/niche. The Ratio represents the conversion ratio of each site/niche which is calculated by dividing the numbers of Hits Sent by the number of Signups.

Conversion Ratio
Sites tested are listed individually by conversion ratio. The conversion ratio is calculated by dividing the number of hits sent by the number of signups. Although this ratio is indicative of the performance of a site it is not the best judge of monetary value. A site can convert extremely well but the $ Per Hit value can be low. For instance you can have a sponsor that converts 1:250 but the $ Per Hit value can be 0.0118 if the sponsor is paying $2.95 per trial signup. Now if you compare that with a sponsor that is paying $25 per signup and is converting at 1:1000, resulting in a $ Per Hit value of 0.0250. The $ Per Hit value of the second sponsor is more than double that of the first sponsor even though the first sponsor is out-converting the second sponsor 4:1. With the first sponsor you would be making $11.80 per 1000 surfers. The second sponsor you would make $25.00 per 1000 surfers. So you can see how conversion ratios are not a good indicator when comparing different programs. Conversions fall into one of three sections. They are 1:1 through 1:999, 1:1000 through 1:1999, and 1:2000 through 1:5000. Again these sites are ranked according to $ Per Hit value. Only sites that have a conversion ratio of at least 1:5000 are listed.

$ Per Hit
This section lists each site individually and ranks them by $ Per Hit value. This results in a comparison of all sites tested and how well each one performed against the other. If you want to know the top converting sites this is the section you would concentrate on. The $ Per Hit value represents the actual value of each hit sent to a sponsor. This is the value of your traffic. If you want to get more bang for the buck then this is the number to be concerned about. This value is calculated by dividing total revenue by hits sent and this places a value on each one of those surfers that you have sent to a sponsor.

We hope the explanation on how to read stats has helped you better understand the information conveyed in The Statistician. If you would like something clarified or have questions please feel free to email fred@netpond.com. It is our goal to bring you the most viable information in order for you to become more successful and make more money. Helping you understand and make use of the information provided is very important to us.

Your feedback is very helpful to us in giving you the information you need and want. Through your suggestions we have and are implementing even more testing procedures. Please keep the suggestions coming.