Paint With Words
"Soooo....You want me to sign up huh?"
"Every site out there seems to think they are the best thing since shirt
pocket! If you want them to buy, you must SELL! What are the benefits of
my signing up with you as opposed to joe schmoe down the avenue?"
Marketing 101 (features versus benefits). A quick jaunt around the net
will reveal that not very many are people are telling us what the benefits
are in signing on with them. Yet, the impact of POWER WORDS explaining
benefits are what spark that emotion in us to open our wallets and purses.
Your focus should always be on emotions and not intellect. Emotions are
most certainly the doorway to making any buying decision.
"People usually buy on emotion and then they justify it with logic." (Zig
Ziglar) It makes sense then to appeal to the buyers emotions a priority.
Benefits=emotions, Features=logic. There are those that swear that they buy
on logic, but that is simply because it "makes them feel better" about the
purchase.
The biggest problems we have in the Adult Industry, is that we are looking
at our sites from the inside instead of from the surfers perspective.
We must learn to identfy our benefits and convey them to the buyer.
Most products will have four things in common.
(1) Features......what every product has
(2) Advantages....what the features of the product does
(3) Benefits......what each of the features mean
(4) Motives.......what the features will satisfy in the buyer
Try listing all of your sites features. Then make another list, listing
standards, technical, supportive and abstract features. For each feature,
make still another list of advantages, and benefits. And another of
the motives. Try to think outside the box. Revert back to surfer mode.
In closing, try to paint an image in the surfers mind with words that
are based on emotion. "Paint With Words"
Snikks 8)
The top ten times in history when using the "F" word was appropriate:
10) "What the fuck was that?" -Mayor of Hiroshima, August 1945
9) "Where did all these fucking Indians come from?"- Custer, 1877
8) "Any fucking idiot could understand that." - Einstein, 1938
7) "It does SO fucking look like her!" - Picasso, 1926
6) "How the fuck did you work that out?" - Pythagoras, 126 BC
5) "You want WHAT on the fucking ceiling?" - Michelangelo, 1566
4) "I don't suppose it's gonna fucking rain." - Joan of Arc, 1434
3) "Scattered fucking showers...my ass!" - Noah, 314 BC
2) "I need this parade like I need a fucking hole in my head!" -JFK, 1963
1) "Aw c'mon, who the fuck is going to find out?" - Bill Clinton, 1997
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Roulette
Roulette is one of the easiest games to play
and understand in the casino. But, the easier a game is to understand the greater the house edge.
One difference between roulette and all other table games is that roulette chips have no value
denomination printed on them. This actually is the true definition of a chip, one which indicates its
value is technically called a check. The roulette table comes with six to eight sets of different colored
chips, each set consisting of 300 chips. When a player buys-in they get their own color and the value
would be the buy-in divided by the number of chips received. The dealer will place a token on top of
the dealer's stack of that color of chips to indicate the value |
United States Roulette Rules |
| Bet |
Pays |
Probability |
| Red |
1:1 |
47.37% |
| Black |
1:1 |
47.37% |
| Odd |
1:1 |
47.37% |
| Even |
1:1 |
47.37% |
| 1 to 18 |
1:1 |
47.37% |
| 19 to 36 |
1:1 |
47.37% |
| 1 to 12 |
2:1 |
31.58% |
| 13 to 24 |
2:1 |
31.58% |
| 25 to 36 |
2:1 |
31.58% |
| Any one number |
35:1 |
2.63% |
| Two number combo |
17:1 |
5.26% |
| Three number combo |
11:1 |
7.89% |
| Four number combo |
8:1 |
10.53% |
| Six number combo |
5:1 |
15.79% |
| 0,00,1,2,3 combo |
6:1 |
13.16% |
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| Top 10 Youngest Billionaires In The U.S. |
| Name |
Age |
$ billions |
Company |
| Daniel M. Ziff |
26 |
1.2 |
Ziff Bros. Investments |
| Robert D. Ziff |
32 |
1.2 |
Ziff Bros. Investments |
| Michael Dell |
33 |
13.0 |
Dell Computers Corp. |
| Jeffrey P. Bezos |
34 |
1.6 |
Amazon.com |
| Dirk E. Ziff |
34 |
1.2 |
Ziff Bros. Investments |
| Theodore W. Waitt |
35 |
3.2 |
Gateway 2000 Computers |
| Abigail Johnson |
36 |
4.2 |
Fidelity Investments |
| Steven A. Ballmer |
42 |
12.0 |
Microsoft Corp. |
| Lee M. Bass |
42 |
3.3 |
Oil, investments |
| Bill Gates |
42 |
58.4 |
Microsoft Corp. |
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Ziff Brothers Investments
Run by three of the youngest billionaires in the U.S. The brothers Ziff inherited their fortunes from their father, William B. Ziff Jr.
The elder Ziff was best known and made his fortune from the families Ziff-Davis publishing empire, which he took over at the age of 23
when his father died. Ziff-Davis published such magazines as PC Magazine, PC Computing, PC Week, MacUser, MacWEEK, Computer Shopper and
Computer Gaming World/Kids and Computers.
Dirk Ziff, the co-chair of Ziff Brothers Investments, showed no interest in maintaining the family's Ziff-Davis publishing empire and
sold it in 1994. Today Ziff Brothers invests in public and private securities in a broad range of areas, including real estate, energy, emerging
markets and high-technology. Ziff Brothers technology venture investments focus on communications, software and digital content and services.
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